Digital Shop Window Screens for Real Estate Agencies
Digital Shop Window Screens for Real Estate Agencies
Delivered project: Top Immo, Varna
The agency Top Immo installed a high-brightness screen in the shop window of its office at a key location in Varna.
- The shop windows are heavily tinted, so the screen has a brightness of 3000 nits.
- The content is fully visible even in direct sunlight.
- Excellent image quality and high contrast attract the attention of passing foot traffic.
See the full “Window screen at Top Immo” project
What screens show in a real estate agency
Your office is open from 9 to 6, but your shop window can work around the clock. Static listings go out of date, while a dynamic window shows the latest offers.
1. Listings and prices in real time
Update the list of available properties, prices and special offers remotely and instantly, with no printing or replacing posters.
2. Video and virtual tours
Instead of a small paper photo, show professional video, drone footage or a virtual tour of your best properties.
3. A QR code to the listing
Passers-by scan the code from the screen, see the listing on your website and come back the next day ready for a viewing.
4. Portfolio and trust
In the reception area, show the agency’s portfolio, success stories and local market information while clients wait.
5. A modern image
A modern digital window tells property owners that you invest in the best marketing.
Where to place screens in the agency
Screens work best where people walk past and wait:
- Shop window: a high-brightness screen that attracts passers-by 24/7.
- Reception area and lobby: portfolio, success stories and market information.
- Wall-mounted or free-standing screen: impressive video that welcomes clients.
- Interactive screen in the office: clients browse the portfolio on a large touch screen.
- Open house and trade shows: extra information about the property and the neighbourhood on a display or interactive totem.
Suitable screens for real estate agencies
Touch totem 49"
An interactive totem with a touch screen and a built-in Android computer for the portfolio in the office.
Professional display 55"
A 55-inch professional display with 4K UHD resolution and 500 cd/m², built for 24/7 operation.
Paper listings or a digital window: what changes in the agency
- A dark shop window with hard-to-read listings that have not been updated for weeks.
- Posters go through design and printing, and by then the property is no longer on the market.
- After working hours the shop window does not sell.
- Printing costs paper and toner and takes the brokers’ time.
- Listings change in seconds from a computer, on all screens at once.
- Dynamic video and always up-to-date listings bring +30% more traffic in the office.
- You update listings in real time and save hundreds of hours of work and thousands of leva.
- Video and photos catch the eye even in direct sunlight.
- The shop window works around the clock like a showroom.
- A QR code to the listing on your website.
- No printing costs and no technical skills needed to upload content.
More on the blog: Digital screens for real estate agencies and How to choose a digital screen for your shop window
Frequently asked questions
What is a digital shop window for a real estate agency?
It is a high-brightness screen in the office window that shows current listings, photos and video. Content is managed from a computer, with no poster printing.
Is the screen visible through a tinted window and in the sun?
Yes. 3000 nits window screens remain visible in direct sunlight. In Varna, Top Immo uses one behind heavily tinted windows. See the project.
How are listings changed on the screen?
In seconds, from a computer, on all screens at once through the IDS CMS cloud platform. Uploading photos, video and information needs no technical skills.
Can a client go straight to the listing?
Yes. The screen can show a QR code that leads to the listing on your website.
Which screens suit an agency office?
A high-brightness screen for the window, an interactive touch totem for the portfolio and a wall-mounted or free-standing screen for the reception area. See the window screens.
How much does an agency solution cost?
The price depends on the number and size of the screens, installation and the software subscription. We prepare a project quote after a short conversation about your office.
Do you offer installation and service?
Yes, across Bulgaria. Details about installation and what support includes are in the Q&A section.
What happens if the internet connection is lost?
The screen keeps playing the last programme saved in its memory and synchronises by itself when the connection is restored. See what happens to the screen when the internet is down.
Can screens in several offices be managed from one place?
Yes. Screens in all offices are managed from one computer through IDS CMS. See screens for chains and networks of sites.
