Advertising Screens for Stores and Retail Outlets
Advertising Screens for Stores and Retail Outlets
Retail projects we have delivered
DOMKO: interactive totems in stores
A network of interactive totems with a full digital catalogue and a dynamic advertising platform in the home-goods retail chain.
National fuel station chain
Over 100 professional 15.6-inch displays in the checkout zones, mounted on height-adjustable stands.
POS screens in shelving at over 2000 outlets
Compact displays built into product shelving, with central management and instant campaign changes across the country.
What screens show in a store
Static posters blend into the surroundings, and changing them is slow, expensive and labour-intensive. Dynamic content catches the eye and nudges the customer towards a purchase exactly where the decision is made.
1. Promotions and offers
Show current promotions and offers in real time and change them remotely, without waiting for printing and delivery.
2. Prices and new products
Present new products and current prices on screen. A change is visible on all screens immediately.
3. Additional sales at the point of sale
Offer add-on and related products (upsell and cross-sell) at the checkout and at the shelf, right at the point of sale (POS).
4. A shop window that works 24/7
High-brightness window screens turn the shop window into a salesperson that stays visible even in direct sunlight.
5. Catalogue and in-store navigation
Interactive totems show the entire range that does not fit on the shelves and help customers find the product they need.
Where to place screens in a store
Screens go where customers walk past, wait or choose:
- Shop window: attracts passers-by, even in direct sunlight.
- Entrance: a totem or video wall that welcomes customers and shows the day’s promotions.
- Shelves: influence the purchase decision right next to the product.
- Checkout zone: add-on products and offers while the customer waits.
- Inside the store: interactive totems with a catalogue and wayfinding.
All in one: screen, computer and software
Our displays are All-in-One: a professional screen with a built-in computer, Android OS and cloud content management software (IDS CMS). No extra hardware, cables or IT work are needed. You plug the screen in, connect it to the internet and manage all your screens from one computer. Professional panels offer a wide viewing angle and higher brightness than consumer TVs.
Suitable screens for stores
Touch totem 49"
An interactive totem with a touch screen and a built-in Android computer, for a catalogue and wayfinding.
Professional display 55"
A 55-inch professional display with 4K UHD resolution and 500 cd/m², built for 24/7 operation.
Paper posters or digital screens: what changes in the store
- Posters are designed, printed, delivered and changed by hand in every outlet.
- Customers do not notice static advertising.
- Promotions appear late, and prices can differ between outlets.
- Printing and changing posters costs money and time.
- Content changes in minutes from a computer or phone, with no printing.
- Moving images catch the eye and encourage impulse purchases.
- A promotion goes live in all outlets at the same time.
- Dynamic content increases sales by up to 30% (based on our case studies).
- The investment in one professional screen pays for itself in about 6 months through saved printing and poster-changing costs.
More on the blog: 5 ways Digital Signage increases sales in your store and How to choose a digital screen for your shop window
Frequently asked questions
What is digital signage for stores?
These are advertising screens in a retail outlet that show promotions, prices and new products at the point of sale. Content is managed from a cloud platform, with no printing or changing of posters.
Where in a store are screens placed?
In the shop window, at the entrance, on the shelves, in the checkout zone and inside the store. Each zone shows different content: from promotions and prices to a catalogue and wayfinding.
How is the content on the screens changed?
In minutes, from a computer or phone. All screens are managed centrally from the IDS CMS cloud platform, without printing and changing posters.
How quickly does the investment pay off?
The investment in one professional screen pays for itself in about 6 months through saved printing and poster-changing costs.
How much does a store solution cost?
The price depends on the number and size of the screens, installation and the software subscription. We prepare a project quote after a short conversation about your store.
Are shop window screens visible in direct sunlight?
Yes. High-brightness 3000 nits window screens remain visible in direct sunlight. See how to choose a digital screen for your shop window.
Can screens in many stores be managed from one place?
Yes. Screens in all outlets are managed from one computer through IDS CMS: a single promotion goes live everywhere at once. See screens for chains and networks of outlets.
Do you offer installation and service?
Yes, across Bulgaria. Details about installation and what support includes are in the Q&A section.
What happens if the internet connection is lost?
The screen keeps playing the last programme saved in its memory and synchronises by itself when the connection is restored. See what happens to the screen when the internet is down.
