Case study: Interactive kiosks in Domko

Digital Transformation at DOMKO with Interactive Kiosks by IDS Global

The leading home and lifestyle retail chain, DOMKO, has successfully implemented a network of interactive kiosks in its stores, aiming to digitize the customer experience and optimize the sales process. The project, implemented in partnership with IDS Global, involved creating a comprehensive digital catalog and integrating a dynamic advertising platform. The security and stability of the devices are ensured through specialized Device Management software.

The Client: DOMKO

DОMKO is a leader on the Bulgarian market, offering an exceptionally rich portfolio of home products—from flooring and carpets to wallpaper, textiles, and decor. The vast variety of items, colors, and sizes is both a strength and a challenge when presenting them within the physical space of the stores.

The Challenge: Limited Space and Static Communication

Before the digitalization, DOMKO faced several key challenges:

• Inability to physically display the entire product range: Customers could not see every available color or model of a carpet, laminate flooring, or wallpaper.

• Overburdened sales staff: Consultants were often occupied with answering basic questions about availability and pricing instead of focusing on more complex customer needs.

• Static promotions: The communication of monthly promotions was primarily done through printed materials, which were difficult to update quickly and simultaneously across all locations.

• The need for modernization: In an increasingly digital market, the company was looking for an innovative way to improve the customer experience and solidify its image as a modern retailer.

The Solution: An Interactive Digital Point of Sale

To address these challenges, DOMKO chose to partner with IDS Global to implement a network of interactive digital kiosks.

The solution has a dual functionality:

1. Active Mode (during interaction): Serves as an interactive digital catalog, allowing customers to independently browse the full product range.

2. Idle Mode (when not in use): Functions as a dynamic advertising display, broadcasting current promotions, brand advertisements, and inspirational interior design ideas.

Key Features and Functionality

Interactive Digital Catalog

• Full Access: Customers can browse thousands of products that are not physically displayed in the store.

• Detailed Information: Each item is presented with high-quality images, detailed technical specifications, price, and availability information.

• Intuitive Navigation: Easy search and filtering by category, color, price, brand, and other criteria.

• Sales Stimulation: Allows customers to quickly find exactly what they are looking for and even discover complementary products, increasing the transaction size.

Dynamic Advertising Content

• Centralized Management: DOMKO's marketing team can upload, schedule, and change the advertising content on all kiosks across all stores from a single point.

• Timeliness: Changing promotional visuals is instantaneous, ensuring timely and consistent communication.

• High Visibility: Attractive video and static visuals capture customers' attention and effectively communicate key marketing messages.

Device Security and Management

A key component of the IDS Global solution is the implemented Device Management software, which:

• Locks the operating system: The devices operate in "kiosk mode," preventing users from exiting the main application.

• Prevents unauthorized access: Protects the system from malicious actions or accidental changes to the settings.

• Ensures stability: Guarantees that the kiosks always display the correct content and operate without interruption, which is critical for the brand's image.

Results

The implementation of the interactive kiosks brought multiple benefits to DOMKO:

• ✨ Enhanced Customer Experience: Customers gain quick and easy access to complete information, making them more confident in their choices.

• ???? Increased Sales: By virtually showcasing the entire product line, DOMKO eliminates missed opportunities due to a lack of physical stock on display.

• ⚙️ Operational Efficiency: The workload on consultants is reduced, and the costs for printing and distributing paper-based promotional materials are eliminated.

• ???? Modern Brand Image: The company positions itself as an innovator in its sector, investing in the convenience of its customers.

Conclusion

The project to digitize the point of sale at DOMKO is an excellent example of how modern technology can solve classic retail challenges. The partnership with IDS Global allowed the chain not only to optimize its processes but also to offer a qualitatively new and richer experience to its customers, transforming passive browsing into an active and informed choice.