Banks

Any kind of screen provides an opportunity to deliver a digital message. Yet financial institutions maintain networks of thousands and thousands of screens that are often overlooked from a marketing and messaging perspective: the displays on automated teller machines.

• Use an ATM screen to cross-sell and up-sell financial services products, or even display advertising messages
• Messages display fresh, relevant information about products and programs on the ATM screen between customers, as well as during wait time in the middle of the transaction
• Automatically tailor the messages to reflect demographic details linked to the customer account or card, including gender and age
• Count on customers watching the screen intently and seeing the message (after all, who turns away while waiting for the machine to dispense cash?)
• Non-ATM kiosks can deliver high-impact messages as customers search for product or service information and even fill out application forms